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Bilingual retail employees break barriers
Our Retail teams help introduce our latest innovations to the world. But they make the biggest difference in one-on-one opportunities – connecting with people wherever they live, work or play. Thanks to our bilingual team members, we can help our customers in the language they speak.
See what our bilingual Retail team members have to say about their work experiences – and how it impacts their community:
How does being bilingual impact customer experience?
I believe that being bilingual impacts the customer experience a great deal and gives us an advantage on the sales floor. By having 13 years of sales experience, I’ve noticed that people love talking in their native language and feel more comfortable when the transaction is translated. Speaking to my customers in Spanish always adds extra trust and (let’s not forget) great willingness to recommend.
How has being able to interact with customers in a language other than English impacted your experience as an AT&T employee?
Being a bilingual Retail Sales Consultant (RSC) is a great responsibility and also a privilege. Customers always prefer to talk to a bilingual representative to feel comfortable and certain of all their purchases. It gives me a great positive feeling when I know the customers leave satisfied and well informed of all the services they have with AT&T. Plus, it always gives me much-needed practice with my native language. Speaking Spanish is a tool I would never want to forget and always use in my career with AT&T.
How have bilingual Retail Sales Consultants positively impacted the community?
I make sure that the customers understand all the agreements and contracts in Spanish before they sign. My parents have suffered in the past because they did not have someone to translate for them. I would not want someone to have the same experience. With the community knowing that our store has RSCs who can translate, it adds value, trust and referrals.
– Daniel Espinoza, Bilingual English/Spanish Retail Sales Consultant, Chicago, IL
Learn more about our Retail team.
