Bilingual retail employees break barriers
Our Retail teams help introduce our latest innovations to the world. But they make the biggest difference in one-on-one opportunities – connecting with people wherever they live, work or play. Thanks to our bilingual team members, we can help our customers in the language they speak.
See what our bilingual Retail team members have to say about their work experiences – and how it impacts their community:
How does being bilingual impact customer experience?
Being bilingual definitely impacts the customer experience. Customers feel comfortable talking to someone in their native language and are able to express all their wants and needs. That helps us in return provide a better solution for the customer. I personally have customers that drive to this store because they know that there will always be someone who can help them. When a customer can interact with someone who speaks their native language (regardless if it’s a billing issue or new business), they always thank you because they appreciate it.
How has being able to interact with customers in a language other than English impacted your experience as an AT&T employee?
My experience has been nothing but positive as an AT&T employee. Being able to help a customer who only speaks Spanish reminds me of when I was younger. Growing up, I had to translate for my parents on multiple occasions because there was not a bilingual person around. In the store, we also have families that come in with their children ready to translate. As soon as they find out that a bilingual Retail Sales Consultant (RSC) is available, it’s an instant relief for them. So as an employee, I’m proud that AT&T has bilingual RSCs, because we’re able to help customers and grow the business – all because another language is spoken.
How have bilingual Retail Sales Consultants positively impacted the community?
Bilingual RSCs definitely impact the community and the store as a whole. When I first started with the company in 2014, the average wait time for a customer to see a bilingual RSC was more than 30 minutes at my location. As the months went by, more bilingual RSCs were hired, and we definitely saw a change. Customers thanked us and noticed that there were more bilingual employees available to help them. Wait times decreased, customers left the store happy, and we had more opportunities to offer solutions for them.
– Janet Rodriguez, Bilingual English/Spanish Retail Sales Consultant, Atlanta, GA
Learn more about our Retail team.