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Lead Advertising Strategy Manager

Atlanta , Georgia

Want a job that commands attention? That’s exactly what our Cricket Wireless Marketing team members do every day. From grassroots efforts to major markets, you’ll connect our customers to the coolest offerings around. And thanks to big ideas and creative solutions, AT&T is one of the biggest brands in the world – leading the way across telecommunications, high-speed Internet and pay TV.  Get in on the conversation.
Messaging Strategy Responsibilities
  • Closely monitor internal research findings and share actionable data to optimize messaging/creative
  • Maintain and publish the marketing organization’s messaging strategy, ensuring consistency among channels
  • Ensures messages are channel appropriate and map back to the customer journey process
Digital Responsibilities
  • Understand the changing landscape of digital marketing campaigns and serves as SME for the marketing organization 
  • Work closely with our media and social teams to influence digital plans, buys and testing approaches.
  • Collaborate with agency partners to develop best in class, contextually relevant digital creative.
  • Apply learning and demonstrates ROI through continual optimization and refinement of plans/campaigns.
Day to Day Responsibilities
  • Coordinate with cross-functional teams to develop integrated marketing solutions.
  • Demonstrate proficiency developing digital marketing strategies and creative campaigns
Skills Required
  • Analytical thinker, ability to simplify complex learnings for audiences of varying levels
  • Digital and Creative strategist, media experience preferred
  • Excellent presentation skills (both in person and in powerpoint), ability to tailor messages based on audience
  • Possess the ability to quickly shift priorities in support of changing business needs.
Understand how to manage and maximize agency relationships


  • 8+ years’ related experience in marketing, including experience managing creative agencies
  • Bachelor’s Degree in Marketing, Communications, Administration or Business
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V

Requisition ID 1711774 If you’re not ready to apply,
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Five star employee rating

Current Employee - Anonymous Employee


Great medical and health benefits, discounts on multiple company products, big time company so there are multiple positions available nation wide


Nothing to report that would be considered a major downside to working for the company


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