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Director, Product Marketing

El Segundo , California

AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world. 

Join AT&T’s OTT (Over-the-Top) team as a Director Product Marketing.   You have a rare opportunity to join a dynamic team within an established organization that has innovation in its DNA.

The Director Product Marketing plays a critical role in maximizing partnerships marketing opportunities and optimizing placements in partner channels.  The position will manage and execute strategic and tactical projects to meet the demands of integrating and growing our business.

To be successful in this role you will excel at the following:

  • Offering strategy development and roadmaps
  • Developing Digital Marketing strategy and working with media partners to execute.
  • Online content strategy and Landing page optimization
  • Customer Lifecycle management and customer trigger email strategy
  • Developing strategy briefs for cross functional partners
  • Executing product life-cycle decisions
  • Managing product performance, revenue, market share, penetration, and profitability objectives
  • Demonstrating full accountability for success of projects by identifying input required from cross-functional areas and proactively managing action items, issues and deliverables

You must be a versatile team player and results-driven


Position Requirements:

  • Successful candidate will have 7+ years’ experience with technology product management and marketing
  • Bachelor’s degree, and Master’s degree in Marketing, Advertising, Communications, or related discipline strongly preferred

Requisition ID 1756993 If you’re not ready to apply,
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