Skip Navigation

Director of Innovation & Research


Open the door to your future. We’re talking about bringing everything we offer right to the doorsteps of our future customers. As a member of our Consumer Sales team, you’ll use your extensive sales skills to connect millions to the latest products and services. And with our resources, you’ll have everything you need to follow your leads, build relationships and close deals. Are you ready to open the door to an amazing career with AT&T?

  • Full-Time
  • Level: Mid
  • Competitive Salary, plus Commission

Success Profile

What makes a successful Director of Innovation & Research at AT&T? Check out the traits we’re looking for to see if you have what it takes.

  • Persuasive10
  • Ambitious8
  • Enthusiastic9
  • Communicator10
  • Relationship expertise10
  • Adaptable8

Director of Innovation & Research

Dallas , Texas

Overall Purpose

This role owns the origination, ideation, and management of customer experience initiatives and enhancements through testing for Digital.

Strategic design represents the study of human behavior in context and the design of holistic solutions that satisfy latent, unmet needs and drive strategic value. Strategic designers study people’s implicit attitudes, behaviors and motivations to gain insight about their openness to consider something new. This role will design thinking and design-specific skillsets to translate these insights into transformative products and services, and serve as an important human-centered catalyst to help venture teams create the future. Also responsible for creating insightful venture opportunities and platforms, as well as compiling and analyzing ethnographic research and contextual design investigations to understand customer behaviors, pain points, needs and aspirations. Driving to disrupt the current telco model.

Key Roles and Responsibilities

This role works closely with Digital CX Strategy & Journey to continuously identify the best customer experience across omni-channel journeys. The team keeps a pulse on emerging digitally-driven capabilities, vendors, technologies or channels and is responsible for planning, prioritizing, and building business cases to drive innovation within Consumer Digital. The candidate should have a strong strategy background in the application of research to drive new innovations. This team can also receive ideas for new innovations from other parts of the business, outside industry leaders and operationalize those as a service to these businesses. This team works closely with Digital stakeholders to introduce and scale new methods, channels, and capabilities from transformation across Consumer Digital without disruptions or impacts to sustainment operations. Leader needs to have strong a strong understanding digital transformation with deep knowledge of customer experience design. This leader will need to be passionate about cutting edge and emerging technology with an in-depth knowledge of the digital stack and applied research.  

Job Contribution

Will report to the Vice President of Digital Strategy who is a direct report to an Officer.


Typically 8 to 10 years of relevant experience in field and or certification may be required. Expert-level, real-world experience in digital design and testing (10+ years, including 2+ years in management) with working knowledge of managing projects and teams independently. Background in quantitative, qualitative and ethnographic research.

8-10 years of strategy-based innovation.
BG in analyzing business intelligence and analytics.
Working knowledge of the BI tools like DOMO and Tableau
BG in user testing
BG in strategy and innovation
BG in Business Design & Design Thinking
BG in Service Design Methodologies
Bachelor’s degree required, advanced degree strongly preferred

Requisition ID 1765926-1 If you’re not ready to apply,
join our Talent Network to stay in the loop >

What's this
job really like?

Whats this job really like for Consumer Sales

Applicant Experience

Here’s a step-by-step look at the hiring process.

  • The process will take approximately 4 to 6 weeks, depending on location.
    If you're a good match, you should be contacted within 1 to 2 weeks.
  • Be sure to check your email regularly, call back if someone reaches out over the phone and complete each step within the timeframe given.
  • Your interview is usually over the phone, so make sure you can call in on your end.
  • Complete online application

  • Phone interview

  • Conditional job offer

  • Drug screening and background check

  • Congratulations and welcome to AT&T!

Need help with your application?
Visit our FAQ page to get answers and even chat with one of our Application Specialists >


  • Compensation

    AT&T offers competitive pay and benefits, as well as other exciting rewards.

  • Employee discounts

    Enjoy immediate access to discounts on a wide range of items – from AT&T branded products and services to tickets for sports and entertainment events.

  • Paid time off

    Play as hard as you work! On top of paid holidays, AT&T offers Paid Time Off (PTO) to eligible employees for leisure and to handle personal activities. PTO includes bereavement and jury/court duty.

  • Paid training

    Rock your job with the support of innovative learning and development initiatives.

  • Tuition reimbursement

    Keep learning - tuition assistance is available for eligible employees to help cover education costs that have been approved by the company.

  • Savings Plan

    AT&T employees can plan for the future by enrolling in our AT&T Retirement Savings Plan (ARSP).

  • Insurance
    (medical, dental & vision)

    Get covered with our excellent insurance options - for you and your family.

"Lot of money to be made if you work hard and longer hours."

Five star employee rating

Current Employee - D2D Sales Executive in Mission, KS


The benefits are definitely the high commission potential up to 300%. Great management support, and the company has great benefits and discounts.


It has high stress sales environment. You always working during all kinds weather and seems like targets are always moving/increasing and changing.


We work hard and play even harder. Because with everything we do, #LifeAtATT is always an adventure.

Life at AT&T - Just ask our team Just ask our team

Doing Great Things

  • Man sitting in park, using laptop

    Building a brighter future

    In 2015, we saved $119 million in annualized energy – and that’s only the start of how we’re in the business of doing good.

  • Man sitting on stoop, talking on phone

    Making an impact

    We’re working to make a difference in our communities – like our $250 million commitment to education through AT&T Aspire.

  • Three peope in a business meeting

    Ensuring every voice matters

    With 115,000+ employees in our employee networks, we celebrate the amazing things our differences bring to the table.

  • Military man smiling

    Putting military skills to work

    We’re on a mission to hire the best talent – a big mission. We’re committed to hiring 20,000 veterans by 2020.

  • Two men looking over paper

    Developing what’s next

    Whether it’s in AT&T Labs, the AT&T Foundry or our Mobile App Hackathons, we’re unleashing talent and turning big ideas into big possibilities.

  • Woman speaking at a meeting

    Taking your career far

    With mentors to guide your way and lots of training opportunities, there’s no limit to how much you can grow or where your career can go.

Join the Talent Network

Sign up to receive a monthly newsletter and be the first to know about career events, new openings and exclusive updates.

Join Now

Saved Jobs

You haven't saved any jobs yet.